Assisted living is one of the most significant purchases seniors will ever make. It’s also one of the most personal decisions they will make, as it will directly impact their quality of life. Whether they’re considering assisted living, retirement communities, memory care, or home health services, the average person will conduct a significant amount of research before making their final decision. They will visit many different websites, read reviews from previous residents and family members, gather pricing information, and talk to several sales reps. In the past, prospective residents would often get much of this information by visiting individual communities’ websites. But with today’s technology, they can do all of this at their fingertips.
That’s why it’s critical that senior living facilities update their marketing tactics to meet the demands of a new generation. Fortunately, there are many talented agencies that specialize in senior living marketing. Here are a few to consider:
As a full-service senior living marketing agency, Dreamscape offers everything from web design to lead generation strategies and SEO for senior housing providers. They are experts in the field and have a proven track record of delivering high-quality leads that increase occupancy rates for senior living and home care companies.
Inbound Marketing Agency
Seniors and their families start the process of finding a senior delray beach seo living community with an online search, so having an impressive website is a must. However, a senior living website is only as effective as the content on it.
The content that is created on a senior living site should be educational, entertaining and relatable to a modern audience. In addition, it’s important that the content isn’t too heavy-handed with “senior living” vocabulary and terminology. Instead, the content should be more focused on telling a story about your community’s culture and values.
Infographics are a popular way to present complex data and statistics in an engaging and visually-appetizing manner. They can be shared across a variety of platforms, including social media, increasing the reach of your message. Moreover, infographics can be easily searched and found by Google bots, enhancing your site’s SEO strength.
In addition to optimizing your website for search engines, it’s crucial that you have a system in place to collect visitor contact information. Getting a lot of visitors to your site does no good if you can’t turn those visitors into qualified leads. An ideal solution is a landing page that incorporates some kind of written and visual content, plus a form where a visitor can leave their name, email address and/or phone number. By incorporating this into your website, you can ensure that your sales team is following up on any interested parties.